Brian Williams, PhDWe’ve gathered the most surprising, horrifying, and also enlightening sales stats on cold calling statistics, social marketing, sales training, facts, and also a lot more.

You are watching: The average closing ratios between new and existing clients are:

Whether you are a sales rookie or an experienced veteran, these 21 sales stats will knock your socks off and also possibly inspire you to enhance the means you offer. Scroll to the bottom of the post to watch the sales stats SlideShare. Enjoy and share!

1. 92% of all customer interactions occur over the phone.

Takeaway: We’ve heard the chants: “cold calling is dying.” But that does not intend that phone conversations are dying and also this stat is proof. One of the ideal salespeople we ever before kbrand-new was glued to his phone yet never made a solitary cold call. He would spend 2 to 3 hrs eincredibly day making "check-up calls" - calling old professional friends to (1) keep relationships and (2) learn around breakthroughs in their suppliers which opened up up potential brand-new opportunities where he might help. Next off time you check out a frifinish readjust their task title on LinkedIn or hear around an old client in the news, pick up the phone and also make that check-up call.

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2. It takes an average of 8 cold speak to attempts to reach a prospect.

Takeaway: Prospecting is difficult and also many of us hate it. But if you provide up on a prospect after as well few attempts, you are passing up a potential sale. Be persistent and identified.

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3. The ideal time to cold speak to is in between 4:00 and 5:00 PM.

Takeaway: Many type of sales reps make the mistake of calling during lunch hrs. It transforms out that many people are not receptive of a sales call once they are on their break, so call in the late afternoon.

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4. 30-50% of sales go to the vendor that responds first.

Takeaway: Responsiveness is a crucial ability in sales. However before, keep in mind that rate alone is not excellent sufficient. You have to be quick while giving a QUALITY response (i.e. answer all your prospects questions).

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5. 80% of sales require 5 follow-up calls after the meeting. 44% of sales reps provide up after 1 follow-up.

Takeaway: Just bereason you’ve got a foot in the door, doesn’t mean you’ve closed the sale. Keep up your persistence and also carry out whatever you deserve to to continue to be linked via the prospect article your initial meeting.

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6. Thursday is the ideal day to prospect. Wednesday is the second best day.

Takeaway: Don"t let this stat sheight you from prospecting on Monday, Tuesday, Friday, and the weekend. Eincredibly day need to be a prospecting day.

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7. Nat an early stage 13% of all the work in the U.S. (1 in 8) are full time sales positions.

Takeaway: Today, saleshuman being are even more essential than ever before and also the sales profession is nopoint choose the negative stereokind of the previous. Sales reps that are smart, nimble, and also consistently emerging the best abilities have a bright future ahead. The takeameans for task seekers? Learn to offer.

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8. Over one trillion dollars (that’s nine zeros) are invested annually on sales pressures.

Takeaway: This is just one more statistic that proves the focus businesses are making on their sales forces.

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9. In a typical firm with 100-500 employees, an average of 7 civilization are involved in most buying decisions.

Takeaway: It"s rare you"ll uncover yourself concerned through just one potential buyer in the sales process. Even in fairly straightforward transactions through smaller firms, you"ll likely come throughout multiple human being playing different decision-making roles.

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10. 78% of salescivilization making use of social media outsell their peers.

Takeaway:If done appropriate, social selling really functions.To learn more about means that you have the right to activate and also motivate your sales team to begin leveraging social networks in the overall sales feature, call us.

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11. Email is practically 40 times better at obtaining new customers than Facebook and Twitter.

Takeaway: Although this stat is really about email marketing vs. social media marketing, it’s a good reminder of the basic importance and power of email. It is worthwhile to enhance your ability to craft impactful emails through efficient subject lines and calls to action.

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12. Salesworld that actively seek out and also exploit referrals earn 4 to 5 times even more than those that don’t.

Takeaway: Referral-based selling is a surefire recipe for success. A referred customer is currently pre-marketed on the credibility of the sales perchild, product and also firm which makes these kinds of methods the warmest sales leads.

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13. 91% of customers say they’d provide referrals. Only 11% of salescivilization ask for referrals.

Takeaway: If you are making this mistake, you are wasting priceless opportunities. All you have to execute is ask! What’s the worst that deserve to happen? Don’t beat approximately the bush and “suggest” referrals and also rather ask for them directly.

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14. Only 13% of customers think a sales perkid have the right to understand their demands.

Takeaway: Too many human being in sales still don’t acquire it. It’s not around you. It all starts and stops with the buyer. Good sales specialists are favor a physician diagnosing a patient’s condition. If you can’t uncover your customer’s difficulties and requirements you don’t stand also a opportunity at marketing them a solution.

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15. 55% of the civilization making their living in sales don’t have the best abilities to be successful.

Takeaway: This stat is not so much about the absence of sales talent as it is about the incapability of mostsales establishments to administer sales reps via the certain devices and also training they need to be effective. Do you have a characterized sales process? How perform you share best practices? Do your supervisors coach sales reps? These are simply some of the many type of things that should be addressed for this terrifying stat to improve.

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16. Continuous training provides 50% higher net sales per employee.

Takeaway: The influence of sale training is tough to measure, so many kind of sales leaders doubt its efficiency. The truth is that investing in your civilization has actually a positive influence for your organization, even if that affect is not clearly checked out in sales results instantly complying with a training routine.

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17. The average firm spends $10K - $15K hiring an individual and just $2K a year in sales training.

Takeaway: Sales training is paramount for new saleshuman being. If you hire A players however don’t invest in their growth you will never have actually an A team.

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18. It takes 10 months or even more for a brand-new sales rep to be fully abundant.

Takeaway: Inefficient onboarding methods are an expensive difficulty for many sales institutions. One principle to mitigate time to sales rep performance is to take a blfinished discovering technique and administer eLearning programs that allow reps to complete trainings at their own convenience. We partnered with the Sales Institute at Florida State College to construct the Brevet Online Academy - avideo-based virtual sales certification programthat helpscompanies rate up their new rep ramp up, conserve cost and also time on sales training, and certify their sales groups. Discover even more.

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19. Retaining current customers is 6 to 7 times much less costly than gaining brand-new ones.

Takeaways: Pay attention to your existing customers. The fact that they are involved via your brand also gives you an advantage that you’d be mistaken not to capitalize on. This is all around account management, up-offering and cross-selling.

See more: The World And A Very Small Place In Africa, : A History

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20. The average agency loses in between 10% and also 30% of its customers every year.

Takeaway: Don’t ever soptimal prospecting. Even as soon as your pipeline is complete, you need to still be prospecting. Pipeline activity does not equal sales, and you never before know what the future holds.

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21. After a presentation, 63% of attendees remember stories. Only 5% remember statistics.

Takeaway: Tell stories. Storyinforming is one of the many powerful techniques saleshuman being need to connect and also motivate. Using stories to make a connection with a prospect have the right to considerably rise your capacity to cshed deals. How has your product or organization helped other companies? How has it brought about massive transforms for various other organizations?

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