Released as the lead single off 2008's E=MC², itself the follow-up to 2005's Emancipation of Mimi, Mariah Carey's transmittable hip-pop track, "Touch My Body," transforms ten years old this month—and also so does its delightful music video, which continues to be one of Mimi's exceptionally ideal.
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In the year following its February 12, 2008 release, "Touch My Body," a coy, twinkling mid-tempo jam developed by Tricky Stewart, ascfinished as the music icon's eighteenth chart topper on the Billboard Hot 100. At the time, the accomplishment crowned Carey the solo artist through the a lot of number one singles in United States history, surpassing the document previously organized by Elvis Presley.
Weeks later, on February 27 a music video was premiered on MTV's TRL and also BET's 106 & Park, and it revealed a much different side of Carey that, before then, had actually presented an extremely particular image across her job-related.
Carey's dozens and dozens of music videos over the years have, for the most part, watched the Elusive Chanteusage leaning right into the drama, darling: the drama of infidelity ("Shake It Off"), the drama of romance ("Emotions"), the drama of fame ("Obsessed"), and also the drama of breaking up ("H.A.T.E.U."). (She does love a moment, after all.) But Carey's also been willing to display her lighter, even more playful side.
"Loverboy" was fun and also irreverent, though played even more for straight sex appeal, while the tongue-in-cheek video for "Heartbreaker" hinted at Carey's affinity for physical comedy many thanks to one particularly memorable and un-glamorous bathroom fight scene. Even the wacky video for "Up Out My Face," Carey's collaboration through Nicki Minaj, has a sense of humor. But no clip in her music videography has actually been fairly as earnestly goofy as "Touch My Body."
Directed by filmmaker Brett Ratner in Los Angeles, the video for "Touch My Body" re-imagined the come-hither R&B-pop tune as a sweet, sweet—and also entirely silly—fantasy, and also available a self-mindful wink towards Carey's tradenote pop culture sex icon condition and diva picture.
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Featuring 30 Rock actor Jack McBrayer as a dweeby Geek Squad-esque computer repairman, the visual was unchoose many of the music videos released by Carey before. Scenes were played for straight comedy, with McBrayer's CompuNerd character lapsing into a dizzy daydream around the singer minutes after arriving to her mansion for a regimen computer repair. (To be fair, Carey did answer the door in her lingerie.)
In the video, McBrayer's lovestruck tech dozes off and also runs with a list of stereotypical nerd fantasies about the singer: They play Guitar Hero and also sci-fi laser tag, race toy cars on a dining room table, and dress up prefer a medieval king and also queen, finish with unicorn. (Basically, every little thing and also anything you wouldn't intend Mariah Carey to do, conserve for the imperial cosplay, perhaps.)
Even the track's straightforward, titillating lyrics (the song is, after all, around sex) are paired via surreal imagery. While cooing "Let me wrap my thighs / All roughly your waste, simply a small taste," for circumstances, Carey and also McBrayer, who's wearing a plastic viking helmet, are checked out entangled in bed in the middle of a rambunctious pillow fight
Speaking to MTV News after the video's release, McBrayer mutual that the pair was provided very loose directions on just how to connect in the time of manufacturing, which lent a carecomplimentary, playful power to filming—other than, of course, when the actor accidentally hit Mimi in the nose via a frisbee throughout the schoolgirl picnic vignette. The environment also gave a perfect ecodevice for Carey to lean right into her natural comedic chops, somepoint the singer felt she hadn't been able to execute before.
The self-professed diva echoed her thoughts to The Sun the same year: "Have you checked out the 'Touch My Body' video? C'mon! Clbeforehand you need to see the humor in that....If anyone doesn't acquire the joke by this time then they are an idiot."
Though it didn't win at the 2008 MTV Video Music Awards (that honor goes to Britney Spears' equally memorable "Piece of Me"), the clip did get a nomicountry. But Carey did win at the 2008 BET Awards, taking house the aptly-titled award for "Best Comedic Video." And on January 7, 2018, practically a decade after its dehowever, Carey and McBrayer yielded an impromptu, headline-stealing recreation of the video after running into each other at a Golden Globes after-party, proving that "Touch My Body" remains firmly planted within our pop society memory financial institution as among Mimi's incredibly ideal. (And yes, it still gives us that fever, hundred and also two.)