Time Warner Cable (TWC) and also The Madichild Square Garden Company type of (MSG) have actually announced a irreversible marketing partnership that will certainly view TWC partner a number of of the company’s sports and entertainment properties.
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As component of the deal, TWC replaces Absolut Vodka to end up being the new naming companion of the Concert Series at New York’s Madichild Square Garden, which is in the last year of a US$980 million renovation. TWC also becomes an main partner of the NBA’s New York Knicks and also NHL’s New York Rangers.
TWC will receive prominent branding throughout MSG’s platcreates, consisting of the venue’s 7th and 8th Avenue outdoor marquees, digital signage at events, inclusion on GardenVision, the center-hung scoreboard, and also integration online. In addition, TWC will serve as the presenting companion of one Knicks game and also one Rangers game per seachild.
Meanwhile, a better aspect of the deal will check out TWC usage MSG to promote its ‘Enjoy Better’ brand also campaign, which features promotions for Garden guests and also customers. For instance, in the time of every Knicks and also Rangers house game fans will certainly have actually the possibility to win a seat upgrade or merchandise, courtesy of TWC.
“We are very excited to align our ‘Enjoy Better’ campaign and firm brand also through The World’s Most Famous Arena here in the heart of our hometvery own of New York City,” said Jeffrey Hirsch, chief marketing officer for Time Warner Cable.
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“Like our customers, we are expensive music fans and also long-time supporters of the Knicks and also Rangers and also are proud to invest in New York City by sponsoring these storied brands. Thturbulent our partnership, we can offer the thrill and distinct experiences of the transformed Garden and also showcase our advanced solutions for NYC-area consumers.”
On signing via MSG, TWC joins a sponsorship portfolio that has J. P. Morgan, the venue's marquee sponsor, and also signature partners Anheuser-Busch, Coca-Cola, Kia Motors, Delta Air Lines and also Lexus.
Greg Economou, executive vice president of corpoprice sales and also solutions at MSG Sports, added: “We are well on our method to transforming Madichild Square Garden right into the world’s a lot of spectacular arena, and are proud to companion via Time Warner Cable, which enables us to boost our customers’ experiences at concerts and sporting occasions at The Garden also even more.”
“Meanwhile, Time Warner Cable will certainly enjoy unequaled brand also exposure at one of the busiest arenas in the human being, together with the chance to reward their current customers through distinctive experiences just Madichild Square Garden can deliver.”