A SIMULATION CASE STUDY ON DATA DRIVEN MANAGEMENT OF BLUE DETERGENTBLUE – Key laundry detergent product for Kelsey-White.K-W managers took decisions about production and marketing based upon gut feeling or suffer.They did not have any assistance for the decisions taken.Hence a need was established by the CEO to take data-driven decisions.
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1. DATA-DRIVENMANAGEMENT OFBLUE DETERGENTA S I M U L A T I O N C A S E S T U D YV I S H W A S K1 5 1 2 0 2 0 3 2A SIMULATION CASE STUDY ON DATA DRIVEN MANAGEMENT OF BLUE DETERGENTBLUE – Key laundry detergent product for Kelsey-White.K-W managers took decisions about production and also marketing based upon gut feeling or endure.They did not have actually any type of support for the decisions taken.Hence a require was determined by the CEO to take data-propelled decisions.
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