RealD, the world’s leading 3D cinema mechanism provider, has joined through Regal, Cinenote, and also Marcus Theatres for its largest ever promotional regime to support the 3D presentation of Disney’s very anticipated live activity adaptation of “Beauty and also the Beast.” As part of the distinct routine in choose theaters at 6 pm on Thursday, March 16, RealD has actually exclusively converted the Beauty and the Beastern music video performed by Ariana Grande and also John Legfinish right into 3D. Additionally, RealD has actually partnered via Marcus Theatres and also Cinemark to distribute a minimal variety of collectible “Beauty and the Beast” keepsakes.

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The promotional task is being coordinated in concert with distinct opening night fan occasions for “Beauty and the Beast” on Thursday, March 16 at roughly 590 places nationwide. The occasions, which are occurring ahead of the 7:00pm showings at theaters equipped through RealD 3D projection systems and other choose premium big layouts, will give fans the opportunity to be among the first to suffer the highly-anticipated live-action film and also will certainly incorporate special behind-the-scenes on-display screen content and the just chance for in-theatre audiences to watch Ariana Grande and John Legend’s music video in 3D for their “Beauty and also the Beast” duet.

Theaters from Regal, Cinenote, and Marcus are participating and also each theatre circuit will certainly be supplying one-of-a-kind concession stand promotions and also commemorative give-away’s celebrating the film and also the event. Select Cinenote locations will certainly have a special keepsake rose. Participating Marcus Theatres will be supplied a limited variety of triptych posters specially created for the opening night fan events.

“Beauty and also the Beast will certainly be a magical moviegoing suffer that will be especially memorable for family members and fans that watch this film on a large display in 3D,” said Travis Reid, Chief Operating Officer of RealD. “We are pulling out all the stops to develop a distinct chance and also inspiration for moviegoers to view this film at among the distinct fan occasions. Not only will certainly audiences check out the Ariana Grande and also John Legend music video in 3D however we additionally have actually partnered with our friends at Marcus and Cinenote to develop some fun commemorative keepsakes for the opening of this extraplain new movie.”

Tickets for the “Beauty and the Beast” opening night fan occasions are on sale currently and obtainable through For more indevelopment, visit

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RealD pioneered digital 3D and has a platcreate of over 29,000 RealD 3D equipped display screens in 72 nations. As the world’s leading 3D cinema system provider with over 570 issued or pending patents, RealD has been more crucial in perfecting, cultivating and also giving a premium quality 3D endure than any type of various other company.